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3 Video Best Practices for You to Reach Your goals on Facebook [#BestPractices #ReachYourGoals]

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3 Video Best Practices for You to Reach Your goals on Facebook [#BestPractices #ReachYourGoals]

1. Capture attention – add a 3-5 second trailer to hold interest
2. Frame the story – with a 4:5 aspect ratio
3. Engage your community – commenting on posts

1. Capture attention – add a 3-5 second trailer to hold interest
The first 3 to 10 seconds of a video are really important!

Make sure these first moments are visually interesting since people make split second decisions around what content they want to engage with.

Try including a 3-5 second trailer at the beginning of your video to captivate your audience.

2. Frame the story – with a 4:5 aspect ratio
The way you tell a story visually matters.

We live in a world were most people watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape.

Try framing your visual story and build for vertical format.

Editing your videos using a 4:5 aspect ratio may work best for your videos on Facebook.

3. Engage your community – commenting on posts
Joining the conversation in the comments section of your own posts can delight your audience and maximize your reach.

Longer comments, like sharing your own perspective on the discussion or answering questions, can spark even more engagement with your content.

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