Key Performance Indicators (KPIs) to Measure Engagement [#EngagementKPI #EngagementKPIs]

Key Performance Indicators (KPIs) to Measure Engagement [#EngagementKPI #EngagementKPIs]

1. Social Media Post Likes
2. Social Media Post Comments
3. Page Views
4. Unique Visitors
5. Time on Page
6. Bounce Rate
7. Pages per Session
8. New vs Returning Visitors
9. Conversion Rate
10. Cart Abandonment Rate

1. Social Media Post Likes
“Likes” on Facebook, Instagram, LinkedIn, YouTube and other social platforms tend to indicate that users like your content.

Therefore, this can be used as a measure of engagement.

2. Social Media Post Comments
Similar to Likes, social media Comments indicate that users are interested in your content.

Comments can be good, bad, or neutral.

Therefore, they are not always a sign of positive engagement.

3. Page Views
Pageviews are a measure of how many users visit a particular page on your blog.

Pageviews, sessions, and users are the most common blog engagement metrics.

4. Unique Visitors
A unique visitor refers to a person that visits a blog at least once during a particular reporting period.

Unique visitors indicate how many people your blog actually reaches.

5. Time on Page
Measures the time a user spends on a page on your blog.

The assumption is that a user will spend more time on your blog if they are interested in your content.

6. Bounce Rate
The percentage of visitors that exit after only viewing one page on your blog.

A low bounce rate is a good sign, as it means users are venturing to other pages on your blog.

7. Pages per Session
A measure of how many pages a user visits per session.

The idea is that if a user visits several pages on your blog, they are likely interested in your content.

8. New vs Returning Visitors
You want to get new visitors but you also want your old visitors to keep coming back to your blog.

Great content will encourage visitors to keep coming back again and again.

9. Conversion Rate
Conversions are measured differently depending on your goals.

Typically, this involves form fills, purchases, or opt-ins.

Your conversion rate is a percentage of how many visitors end up performing a preferred action on your blog.

10. Cart Abandonment Rate
This refers to the percentage of people who drop off right before they confirm something on your blog.

If your content is doing its job, you should have low cart abandonment.

ADAPTED FROM:
What Does It Mean to Create Engaging Content?
What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics:
Search Engine Journal

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