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Leverage Social Media for More Vistors and Maximize Your Impact [#SocialMediaVistors SocialMediaImpact]


Leverage Social Media for More Vistors and Maximize Your Impact [#SocialMediaVistors SocialMediaImpact]

1. Know Your Audience
2. Do Not Stop Posting
3. Expect Uncertainty

1. Know Your Audience
Marketing relies heavily on empathy, which in turn relies on an understanding of the people you are trying to talk to.

You already know your visitors right?

Maybe, but do you know them in their current state?

Are there additional audience opportunities that you simply have not assessed that you could test now?

It does not matter who you are — now is an excellent time to take a step back and re-acquaint yourself with your ideal visitors.

2. Do Not Stop Posting
Now is not the time for your blog to go silent.

Stay connected to your followers, just like you would your own friends and family.

If you cannot sell products and services at the moment that is fine, focus on sharing content that aligns with your core alues instead.

Do some research, check-in with influencers that target your visitors, and do what you need to do to put yourself in your visitors’ shoes.

Are they now dealing with working from home?

Are they trying to keep kids busy now that schools are closed?

Are they trying to stay fit and healthy while in quarantine?

3. Expect Uncertainty
No one can give you an accurate prediction of what the immediate future holds.

We know that this crisis will end eventually, and we know that right now, at least, there is a lot of uncertainty on a variety of fronts.

As such, we cannot plan as far into the future as we would have before.

We need to be nimble and agile in our approaches and able to pivot to the next thing at any moment.

Use social media to inform your blog story and successfully differentiate yourself from the competition.

Everyone – including your visitors — loves a good story.

“Don’t ever forget that every single person makes decisions supported by emotion and justifies with logic.”

Remember, there is no rule book on what you should be doing and posting during a pandemic.

Do not be too hard on yourself or your blog, you will not be the only one that is struggling!

Take some time out to consider your new messaging.

Create some content.

Get yourself a new schedule and away you go.

Social Media for Business Growth

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